POWER Sales Coaching

How to Sell Performance


The Missing Link

POWER Sales Coaching — 2 hours of training with optional follow up — is the missing link in sales leadership development efforts. It’s the practical How To element that managers haven’t heard before. With our smart coaching language, they find it easy to turn observations into behavior-based comments and strong direction. Both in writing and in one-to-ones.

We tailor the training to match your coaching needs.

From Sales Winner to Sales Manager

Sales managers are where they are because they’ve proven their ability to sell. Their titles change from rep to manager, but they’re still selling — they’re “selling” better performance! They can use the same selling habits that made them winners in the field to help them build high performing teams. For example, they already know that benefits sell. Why not connect a rep’s behavior to benefits and results.

Selling performance is the angle we use throughout the training. To see an example of this philosophy, check out Field Visit Success — What Works, an ebook you’re welcome to share with your team.



Evidence of our success stands out dramatically in sales coaching reports. Typically, only 20% of those reports provide strong direction. After POWER Sales Coaching, that climbs to at least 80%. Managers “get it.”

Clients have identified four vital outcomes:

  • Better performance, yielding increased sales

  • More time to focus on strategy and the bigger picture

  • Healthier relationships in the field

  • No surprises at performance review time!

How Managers Rate the Training

In survey after survey, more than 95% of managers say POWER Sales Coaching will definitely impact their coaching style.



From a vice president of sales:


POWER Sales Coaching has had a dramatic effect on the extent of direction in our reports. Managers whose reports were full of generalities before the training are now being very specific. It’s a world of difference!


From an experienced sales manager:

Where have you been all my life?! I can apply everything I learned to my one-to-ones and my reports. And, my reports won’t take as long!

Links to More Details

For an in-depth look at our consulting services, go to Sales Coaching Assessments and Sales Coaching Case Study.

© 2020, The POWERformance Group

8 Rolling Hill Court | Madison, NJ 07940